The Upside Down: step into a world of illusions!

Looking for a museum where you are not only allowed to look, but also to participate? The Upside Down in Amsterdam is an interactive experience full of colourful rooms, optical illusions and photogenic settings.   

The Upside Down is all about experience. This is no ordinary museum, but a creative playground where you can let your imagination run wild. Walk through upside-down rooms, disappear into an infinite mirror world and discover crazy 3D effects that will fool your eyes.  

A museum where you are the art and the photos are fantastic!

Whether you are a selfie lover or just feel like stepping out of the ordinary, The Upside Down offers endless entertainment. Each room is designed to stimulate your senses and make you want to click your camera. Expect neon lights, floating objects and rooms where gravity seems to have been suspended.  

In addition to the visual effects, the museum also has a message: it wants to make themes such as diversity, self-expression and social media open to discussion. An inspiring place where you not only take cool photos, but are also made to think!  

 

Fun fact

The Upside Down is the largest Instagram museum in Europe and has more than 25 unique rooms and installations.  

  Upside Down Museum
Address: 📍 Europaboulevard 5, 1079 PC Amsterdam  
Online: 🌍  the-upsidedown.com

Stay the night in Amsterdam

Would you like to linger in Amsterdam after a day full of inspiration? We have three great options for you: Stadsdoelen is located in the centre of the city, Amsterdam Oost in the trendy Indische buurt or Amsterdam Vondelpark, where you can relax in the Vondelpark. The perfect base for a sustainable city trip!  

Our best tips for your trip to Amsterdam Stadsdoelen

We've collected fun tips for your mini break!

All tips